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To communicate well, posters must grab the viewer's attention and deliver a message in a matter of seconds through its complex arrangement of words and symbols. A poster's ability to do this reflects the conceptual and design choices made by its creator.
Images, text, composition, typography, and colour influence meaning. A poster can be powerful with a picture alone, as was demonstrated by the many striking images created during the Russian Revolution for a mostly illiterate audience.
Posters require a use of visual shorthand and symbolism to imply more than is shown. Some things to look for:
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You can use the following questions as a guide when interpreting the posters:
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